Data-Driven Marketing Insights
A digital product brand approached us to understand why their marketing campaigns were generating clicks but not conversions. Despite a consistent ad budget and active social media presence, they weren’t achieving their ROI goals.
The client lacked clarity on where users were dropping off, which channels were working best, and how to interpret performance metrics like CTR, bounce rate, and session duration. They were spending money — but decisions weren’t backed by data.
Xeevaa was hired to dive deep into their performance data, set up proper analytics tools, and deliver insights that could actually drive change. Our goal was simple: turn raw data into real decisions that improve conversions, not just impressions.
Problems
No clear campaign tracking (missing UTM parameters & conversion goals)
Analytics not properly configured (incomplete GA4 setup)
High ad spend with little understanding of user behavior
No heatmaps or scroll data to detect drop-off points
Confusing landing pages with unclear CTAs
No A/B testing to validate what works
No content performance comparison across platforms
Solutions
Results
Within 45 days, the client’s campaign performance saw measurable improvements. Conversion rate increased by 52%, while bounce rate dropped by 38% after landing page adjustments based on heatmap data. They were able to reduce their cost-per-conversion by 27% by reallocating ad spend based on source-specific insights. The client’s team, previously unsure about analytics, started using the live dashboard confidently to guide content decisions. What was once guesswork became a strategy — powered by real, actionable data.