Digital Audit & Growth Strategy for Online Booking Platform
A service-based platform offering online event and appointment bookings approached Xeevaa for a full digital audit and performance strategy. Despite offering a valuable service, they were struggling with low user engagement, high bounce rate, and no consistent growth.
Their Google Analytics showed traffic — but it wasn’t converting. The client had no idea where users were dropping off or which channels were working. They had no funnel, no heatmaps, and no clear KPIs set for growth.
The client wanted not just numbers, but insights that could turn into action. Our goal was to uncover what was slowing them down and develop a step-by-step growth roadmap based on data, performance metrics, and user behavior analysis.
Problems
No performance tracking (incomplete Google Analytics + no event tracking)
High bounce rate on landing and service pages
No visual behavior data (no heatmaps or session recordings)
Marketing campaigns were running blindly without conversion data
Funnel had leaks — users weren’t converting beyond first step
Website lacked clarity in messaging and CTA positioning
No A/B testing or experimentation was being done
Solutions
Results
Within the first 6 weeks, the client saw a 42% drop in bounce rate and a 2× increase in user engagement time. Session recordings helped identify user friction points, which were quickly resolved with layout and content tweaks. Their marketing team began using performance dashboards to make data-backed decisions, resulting in better targeting and reduced cost-per-click in paid ads. Conversion rate on key pages improved by 37%, and the new funnel structure brought in consistent leads. Most importantly, the client moved from guessing to growing — with full clarity on what’s working and what’s not.