Xeevaa

ABOUT US

Marketing Advisor

Zarwa Apparel
Custom Website Design & UI/UX Development
10 March, 2025
30 March 2025
$10,500.00 USD

A rising modest fashion brand, catering to young, modern audiences with a taste for cultural elegance, approached our team for a full-scale digital transformation. Despite having a quality product line and a loyal offline customer base, their online store was not delivering the desired results.

The website lacked modern aesthetics, mobile responsiveness, and had no SEO structure in place. Customers often found it difficult to navigate through the collections, and the overall shopping experience did not reflect the quality of the brand.

Their team expressed a clear vision:
They wanted a professional, fast, and visually appealing website that would not only showcase their products beautifully but also convert casual visitors into paying customers — especially from international markets like the Middle East, UK, and North America.

They were also missing out on organic traffic due to the absence of a content strategy, structured metadata, and targeted keywords. Social proof elements were missing, leading to low user trust and high bounce rates.

Xeevaa was brought in to completely revamp their digital presence with the goal of increasing brand visibility, enhancing customer experience, and generating measurable growth in sales.

Problems

  • Website was outdated, non-responsive, and difficult to navigate

  • No SEO framework or on-page optimization

  • Product layout was cluttered and lacked professional presentation

  • Checkout process was long and caused high cart abandonment

  • No clear brand identity or trust signals

Solutions

Rebuilt the website with a modern, mobile-responsive layout and simplified navigation for better user experience.
Implemented complete on-page SEO including keyword research, meta tags, SEO-friendly URLs, alt texts, and schema markup.
Optimized product pages with clear descriptions, high-quality images, and improved filters to enhance shopping experience.
Developed a blog content plan focusing on modest fashion trends to drive organic traffic through long-tail keywords.
Simplified the checkout process by reducing steps and integrating secure, trusted payment gateways.
Added customer reviews, ratings, and trust badges to improve credibility and increase conversions.
Unified brand visuals with consistent fonts, colors, and promotional banners across all pages.
Set up Google Analytics and Search Console for performance tracking and data-driven improvements.

Results

Within just 60 days of launching the redesigned website, the fashion brand experienced a remarkable improvement in online performance. Organic traffic increased by over 70%, and the mobile bounce rate dropped significantly due to the mobile-first design. Product page engagement tripled, with users spending more time exploring collections. Several high-intent keywords reached top 10 rankings on Google, bringing in qualified visitors regularly. The simplified checkout process led to a noticeable rise in completed orders, and customer trust grew thanks to added reviews and visual consistency. Overall, the new digital experience resulted in higher conversions, better user retention, and a stronger brand presence in their target markets.