SEO Optimization
A niche e-commerce brand reached out to our team with a clear goal — to increase their organic visibility, attract qualified traffic, and reduce reliance on paid ads. Despite having a high-quality product line and user-friendly website, they were failing to appear on search engines for even branded terms.
Their team had previously tried using blog posts and keyword stuffing tactics, but it resulted in poor rankings and high bounce rates. They needed a long-term, white-hat SEO strategy that aligned with Google’s best practices and focused on sustainable growth.
Xeevaa was brought on board to develop and execute a full SEO optimization plan — including technical, on-page, and content-focused SEO — with measurable results expected within the first 90 days.
Problems
No keyword strategy or target audience segmentation
Meta tags and alt texts were either missing or duplicated
Slow website speed and poor Core Web Vitals performance
Content was unstructured and lacked topical authority
Weak internal linking and no backlink profile
Product pages weren’t optimized for search intent
No Google Search Console or performance tracking in place
Solutions
Results
Within the first 90 days, the brand saw a 120% increase in organic traffic and ranked in the top 10 for over 15 relevant keywords. Their website’s average loading speed improved from 4.8 seconds to 1.7 seconds, leading to better user experience and lower bounce rates. Product impressions on Google Shopping also increased due to proper schema implementation. Blog content started ranking for long-tail queries, driving steady, relevant traffic. The brand significantly reduced paid ad spend as organic conversions grew by over 60%. The SEO strategy laid a solid foundation for sustainable growth and long-term visibility.